news & events

FREE WEBINAR! Wednesday, January 24, 2024: 6 – 7 p.m. Marketing with Artificial Intelligence (AI) for Beginners In this hands-on webinar, we will delve into the transformative power of artificial intelligence in the realm of marketing. Participants will gain practical insights into key AI tools for text and image generation, unlocking a world of possibilities for enhancing their marketing strategies. Our expert facilitator, Brad Zdenek, will guide you through hands-on exploration of these tools, demonstrating their application in real-world scenarios. Discover how AI can elevate your social media marketing efforts, enabling you to create engaging content that resonates with your...

Penn State Brandywine’s and Penn State Berks’ LaunchBoxes, powered by Penn State, collaborated with Penn State Great Valley to hold the Fall 2023 Idea TestLab Pitch Competition on Wednesday, Nov. 8. Nine startup entrepreneurs participated in the competition, which was held at Great Valley and included two students from Brandywine as well as seven teams of the campus’ respective communities. The Idea TestLab is a five-week business accelerator program for early-stage entrepreneurs who want to explore their scalable idea or address a customer problem for a potential business. The Idea TestLab is a “customer discovery” investigation designed to help entrepreneurs...

Penn State Brandywine’s and Penn State Berks’ LaunchBoxes collaborated with Penn State Great Valley to hold the Fall 2023 Idea TestLab Pitch Competition on Wednesday, Nov. 8. Nine startup business owners participated in the competition, which included two students from Brandywine, as well as seven members of the campus’ respective communities.

Khalid Jordan, a third-year business major at Penn State Brandywine, was one of eight Penn State students across the commonwealth to receive funding for his small business at the 2023 Invent Penn State Venture & IP Conference in Hershey on Oct. 16. Each student’s small business was selected based on its successful participation in the Invent Penn State Summer Founders Program, Inc.U Competition or LaunchBox and Innovation Network programming. Jordan’s small business, YozoraTs, is an anime T-shirt company that makes anime merchandise that is subtle and made for the everyday consumer. “I’m a big fan of anime and video games; they’re a passion of mine,” Jordan said. “I see...

Tony Mattei, interim director of innovation and entrepreneurship at Penn State Brandywine and the Brandywine LaunchBox, will be a featured speaker at the International Business Innovation Association’s e.Builders Forum on October 2. He, along with James Delattre (director in the office of entrepreneurship and commercialization at Penn State), Cindy Evans (director of Lehigh Valley LaunchBox) and William Andahazy (entrepreneurship education coordinator at Penn State) will be speaking at a panel titled “Creating an Innovation Network to Foster Entrepreneurship: The LaunchBox Model.” Panelists will share effective strategies and lessons learned from this university network approach. They will also discuss how the...