news & events

Launch and Learn Workshop #9 – Scaling Up: Managing Growth

Overview: During this workshop, the focus is on how to manage growth and scale a business effectively. Entrepreneurs will explore strategies for scaling their operations, managing increased demand, and building the systems needed to sustain growth. This workshop is designed to help founders navigate the complexities of growing their business without losing control or sacrificing quality. Participants will learn how to: Identify key areas of the business that need to scale, such as operations, production, or customer support. Develop scalable systems and processes to handle increased demand. Build a team or outsource tasks to ensure smooth growth. Maintain the company’s...

Launch and Learn Workshop #8 – Sales Fundamentals for Founders

Overview: During this workshop, the focus shifts to sales—the critical skill of turning leads into paying customers. Entrepreneurs will learn how to build a sales strategy that works for their business, focusing on how to pitch their product or service, close deals, and build long-lasting customer relationships. Since many early-stage founders are their own salespeople, this session is designed to give them confidence and practical tools to sell effectively. Participants will learn: How to develop a simple, repeatable sales process. The art of pitching: crafting a compelling, clear sales pitch that addresses customer pain points. Techniques for handling objections and...

Launch and Learn Workshop #7 – Financial Basics: Managing Money and Resources

Overview: This workshop dives into the financial foundation every entrepreneur needs to build a sustainable business. This session focuses on understanding key financial concepts, managing cash flow, and creating simple financial projections. Entrepreneurs will learn how to keep their business financially healthy from day one, even with limited resources. Participants will cover: The basics of budgeting and tracking expenses. How to create financial projections, including revenue, expenses, and cash flow forecasting. Key financial terms and concepts every entrepreneur should know (profit margin, breakeven point, runway, etc.). Different funding options, from bootstrapping to grants, loans, and angel investment. The workshop is...

Launch and Learn Workshop #5 – Prototyping and Testing: Building Your MVP

Overview: Entrepreneurs will focus on developing their Minimum Viable Product (MVP), the simplest version of their product or service that solves the core problem for customers. This workshop is all about building something quickly that can be tested in the market, gathering real feedback, and using that data to improve the offering. Participants will learn how to: Identify the essential features and functions their MVP needs to provide value. Develop a step-by-step plan to build and launch the MVP. Test the MVP with early customers, using feedback to refine and iterate. Collect actionable insights from early users to improve their...

Launch and Learn Workshop #6 – Marketing 101: Getting Your First Customers

Please note that this workshop has been rescheduled to April 17, 2025 at 12 p.m. Overview: During this workshop, the focus is on building a marketing strategy to attract and engage your first customers. This workshop covers the fundamentals of digital and grassroots marketing, giving entrepreneurs practical, actionable tactics to create buzz, generate leads, and convert those leads into paying customers. Participants will explore: Develop a basic marketing strategy tailored to early-stage startups. Identify and leverage the right customer acquisition channels (social media, email, partnerships, etc.). Create compelling messaging and content that resonates with their target audience. Build an effective,...