news & events

The Brandywine LaunchBox held its annual Youth Science, Technology, Engineering, Arts and Math (STEAM) and Startup Day on May 7. More than 60 seventh-grade students from four local middle schools (Haverford Middle School in Havertown, Lionville Middle School in Exton, Northley Middle School in Aston and Upper Merion Middle School in King of Prussia) attended the event to learn about physics, entrepreneurship, robotics and more. “It was exciting to see how engaged the students were during the morning sessions of workshops led by our faculty at Penn State Brandywine,” said Tony Mattei, director of entrepreneurship and digital marketing at Brandywine...

Penn State Brandywine’s Entrepreneurship Club hosted a student pitch competition, its first major event as a student organization, on March 28. The competition featured six students in the club pitching their startup ideas to a panel of judges. The Entrepreneurship Club is a new student organization on campus, just launching in the spring 2024 semester. The mission of the club is to develop the entrepreneurial mindset necessary to create a startup business, and all club meetings typically focus on design thinking exercises, business and product development, and prototyping. The student pitch competition was sponsored by the Brandywine LaunchBox, a signature...

The Penn State Brandywine LaunchBox held its Spring 2024 Idea TestLab Pitch Competition on March 19. Four startup entrepreneurs participated in the competition, which was held on campus in the Tomezsko Classroom Building. The Idea TestLab is a six-week business accelerator program for early-stage entrepreneurs who want to explore their scalable idea or address a customer problem for a potential business. The Idea TestLab is a “customer discovery” investigation designed to help entrepreneurs better understand the customer problem they are trying to solve and how to provide value in a different way. Participants must be in an early stage, which...

FREE WEBINAR! Wednesday, February 21, 2024: 6:30 – 7:30 p.m. Mastering Sales Conversations. With Strategies for Startup Success Join us for an insightful webinar that delves into the art of effective sales strategies tailored for young businesses. In this session, we will explore the key stages of the sales process, from finding pain points and understanding needs to qualifying those needs and, when necessary, creating urgency. Discover techniques to handle objections conversationally, fostering a positive and engaging dialogue that builds rapport and trust. Our expert speaker will share practical methodologies to identify and address pain points, even in cases where...

FREE WEBINAR! Wednesday, January 24, 2024: 6 – 7 p.m. Marketing with Artificial Intelligence (AI) for Beginners In this hands-on webinar, we will delve into the transformative power of artificial intelligence in the realm of marketing. Participants will gain practical insights into key AI tools for text and image generation, unlocking a world of possibilities for enhancing their marketing strategies. Our expert facilitator, Brad Zdenek, will guide you through hands-on exploration of these tools, demonstrating their application in real-world scenarios. Discover how AI can elevate your social media marketing efforts, enabling you to create engaging content that resonates with your...