news & events

Mastering Sales Conversations

FREE WEBINAR! Wednesday, February 21, 2024: 6:30 – 7:30 p.m. Mastering Sales Conversations. With Strategies for Startup Success Join us for an insightful webinar that delves into the art of effective sales strategies tailored for young businesses. In this session, we will explore the key stages of the sales process, from finding pain points and understanding needs to qualifying those needs and, when necessary, creating urgency. Discover techniques to handle objections conversationally, fostering a positive and engaging dialogue that builds rapport and trust. Our expert speaker will share practical methodologies to identify and address pain points, even in cases where...

Marketing with AI for Beginners

FREE WEBINAR! Wednesday, January 24, 2024: 6 – 7 p.m. Marketing with Artificial Intelligence (AI) for Beginners In this hands-on webinar, we will delve into the transformative power of artificial intelligence in the realm of marketing. Participants will gain practical insights into key AI tools for text and image generation, unlocking a world of possibilities for enhancing their marketing strategies. Our expert facilitator, Brad Zdenek, will guide you through hands-on exploration of these tools, demonstrating their application in real-world scenarios. Discover how AI can elevate your social media marketing efforts, enabling you to create engaging content that resonates with your...

Brandywine and Berks LaunchBoxes collaborate for Idea TestLab Pitch Competition

Penn State Brandywine’s and Penn State Berks’ LaunchBoxes, powered by Penn State, collaborated with Penn State Great Valley to hold the Fall 2023 Idea TestLab Pitch Competition on Wednesday, Nov. 8. Nine startup entrepreneurs participated in the competition, which was held at Great Valley and included two students from Brandywine as well as seven teams of the campus’ respective communities. The Idea TestLab is a five-week business accelerator program for early-stage entrepreneurs who want to explore their scalable idea or address a customer problem for a potential business. The Idea TestLab is a “customer discovery” investigation designed to help entrepreneurs...

Penn State Brandywine and Berks collaborate for Idea TestLab at Great Valley

Penn State Brandywine’s and Penn State Berks’ LaunchBoxes collaborated with Penn State Great Valley to hold the Fall 2023 Idea TestLab Pitch Competition on Wednesday, Nov. 8. Nine startup business owners participated in the competition, which included two students from Brandywine, as well as seven members of the campus’ respective communities.

Brandywine student receives funding for small business through Invent Penn State

Khalid Jordan, a third-year business major at Penn State Brandywine, was one of eight Penn State students across the commonwealth to receive funding for his small business at the 2023 Invent Penn State Venture & IP Conference in Hershey on Oct. 16. Each student’s small business was selected based on its successful participation in the Invent Penn State Summer Founders Program, Inc.U Competition or LaunchBox and Innovation Network programming. Jordan’s small business, YozoraTs, is an anime T-shirt company that makes anime merchandise that is subtle and made for the everyday consumer. “I’m a big fan of anime and video games; they’re a passion of mine,” Jordan said. “I see...