Launch and Learn Workshop #8 – Sales Fundamentals for Founders

Overview:

During this workshop, the focus shifts to sales—the critical skill of turning leads into paying customers. Entrepreneurs will learn how to build a sales strategy that works for their business, focusing on how to pitch their product or service, close deals, and build long-lasting customer relationships. Since many early-stage founders are their own salespeople, this session is designed to give them confidence and practical tools to sell effectively.

Participants will learn:

• How to develop a simple, repeatable sales process.
• The art of pitching: crafting a compelling, clear sales pitch that addresses customer pain points.
• Techniques for handling objections and closing sales.
• Building customer relationships that lead to long-term loyalty and referrals.

By the end of this workshop, entrepreneurs will understand how to navigate the sales process with confidence, turning conversations into conversions and building a foundation for long-term customer retention.

Key Takeaways:

• Developing a sales strategy that fits your business model.
• Crafting and delivering a persuasive sales pitch.
• Techniques to overcome objections and close sales with confidence