Launch and Learn Workshop #6 – Marketing 101: Getting Your First Customers

Please note that this workshop has been rescheduled to March 27, 2025 at 5 p.m.

Overview:

During this workshop, the focus is on building a marketing strategy to attract and engage your first customers. This workshop covers the fundamentals of digital and grassroots marketing, giving entrepreneurs practical, actionable tactics to create buzz, generate leads, and convert those leads into paying customers.

Participants will explore:

• Develop a basic marketing strategy tailored to early-stage startups.
• Identify and leverage the right customer acquisition channels (social media, email, partnerships, etc.).
• Create compelling messaging and content that resonates with their target audience.
• Build an effective, low-cost digital presence using social media, content marketing, and SEO.

By the end of this session, entrepreneurs will understand how to build a marketing foundation that grows their customer base and creates momentum for their business.

Key Takeaways:

• How to build a customer acquisition strategy that works for early-stage businesses.
• The essentials of digital marketing, including social media, email, and SEO.
• Low-cost marketing tactics that generate leads and drive conversions.